Billboards target off-highway vehicle riders

Written by The Record-Courier

Tuesday, August 04, 2009

A billboard just below Indian Hills is part of an advertising campaign by the U.S. Forest Service and the Bureau of Land Management to encourage off-highway vehicle visitors to stay on trails.

The public information project includes a Web site, www.nevada-ohv.org, which provides important interagency OHV information from where to ride to safety tips; five billboards placed in north, northeast, and central Nevada; and, upcoming radio ads.

Humboldt-Toiyabe National Forest Supervisor Ed Monnig announced the company on Monday.

“We want to do everything we can to ensure that your National Forests and public lands remain vital, healthy, and beautiful,” said Monnig. “We all have a role to play in protecting our public lands and safeguarding these areas for generations to come. Please help us spread the word to OHV riders to use their power responsibly and stay on trails.”

Five billboards are already up in Reno, on Highway 50 in Carson City, Tonopah, along Interstate 80 in central Nevada and in Wells.

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Source: http://www.recordcourier.com/article/20090804/NEWS/908049988/1062&ParentProfile=1049

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“Once they chased our cow into a deep arroyo where it fell and broke its neck. I don't understand how anyone could think chasing livestock is fun.” As a result of the growing conflicts with off-roaders, the Gonzales family stopped their cattle ranching. It doesn't matter whether it is a plate or decal, what is important is that the identification is visible. The police could have tracked down the illegal riders if we had been able to photograph the IDs on their vehicles. I think that would have made them think twice before breaking the law.”

- Eleanor Gonzales, private property owner in Santé Fe County, NM